정보 캐스케이드와 개인특성이 블로깅 의도에 미치는 영향Information Cascade and Individual Characteristics in Adopting Blogging
- Authors
- 양광민; 임병하; 김용균
- Issue Date
- Dec-2005
- Publisher
- 한국경영정보학회
- Keywords
- Individual Characteristics; Blog; Information Cascade; TAM
- Citation
- Asia Pacific Journal of Information Systems, v.15, no.4, pp 89 - 108
- Pages
- 20
- Journal Title
- Asia Pacific Journal of Information Systems
- Volume
- 15
- Number
- 4
- Start Page
- 89
- End Page
- 108
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/29424
- ISSN
- 2288-5404
2288-6818
- Abstract
- As new information technology(IT) adoption continues to produce many investment opportunities, imperfectly informed IT managers keep trying to acquire credible external signals to update their knowledge on new technologies. Such learning processes usually help them to reach better IT adoption decisions. In some cases, however, the opposite of the goal is achieved. Most IT managers quickly converge to the same adoption decision independent of their private information. Interestingly, such information cascade is the outcome of each individual decision maker's rational choice.
A technology acceptance model(TAM) is adopted that has been widely used to predict the end-user's acceptance of a new technology. A model with individual charact- eristics and information cascade variables is constructed to explain user's intention in adopting blogging. The model is empirically tested with surveyed data. The results show that individual characteristics and information cascades have significant impacts in the case of blogging.
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