해양리조트 서비스품질과 여행객 이미지, 충성도, 재방문 관계

Abstract

This study was intended to analyze the effect of marine resort service quality image on travelers' royalty and revisit. This association can present the service marketing that can raise travelers' royalty and revisit by structurally presenting the behavioral pattern of marine resort travelers. As a result, the following the following findings were obtained: It was found that there was a significant relationship between the type of marine resort service quality and traveler image. And it was found that there was a significant relationship between traveler image and royalty and that there was a significant relationship between image and revisit.