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TV 광고 시청률과 프로그램 시청률의 변동성: 매체 특성 변인들을 중심으로Variability of TV Program and AdvertisingRatings
- Issue Date
- Jun-2007
- Publisher
- 한국광고학회
- Keywords
- 매체기획; 시청률; 광고; 변동성
- Citation
- 광고학연구, v.18, no.4, pp 31 - 52
- Pages
- 22
- Journal Title
- 광고학연구
- Volume
- 18
- Number
- 4
- Start Page
- 31
- End Page
- 52
- ISSN
- 1225-0554
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- There are no files associated with this item.
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