기업브랜드 동일시와 개별브랜드 동일시가 소비자의 재구매의도에 미치는 영향에 관한 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 서현석 | - |
dc.contributor.author | 나윤규 | - |
dc.contributor.author | 윤성오 | - |
dc.date.available | 2019-07-24T03:07:49Z | - |
dc.date.issued | 2007 | - |
dc.identifier.issn | 1229-3180 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/30150 | - |
dc.format.extent | 17 | - |
dc.publisher | 한국전략마케팅학회 | - |
dc.title | 기업브랜드 동일시와 개별브랜드 동일시가 소비자의 재구매의도에 미치는 영향에 관한 연구 | - |
dc.title.alternative | A Study on the Effects of Corporate Brand Identification and Individual Brand Identification on the Consumer's Repurchase Intention | - |
dc.type | Article | - |
dc.identifier.bibliographicCitation | 마케팅논집(Journal of Marketing Studies), v.15, no.1, pp 97 - 113 | - |
dc.identifier.kciid | ART001044273 | - |
dc.description.isOpenAccess | N | - |
dc.citation.endPage | 113 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 97 | - |
dc.citation.title | 마케팅논집(Journal of Marketing Studies) | - |
dc.citation.volume | 15 | - |
dc.publisher.location | 대한민국 | - |
dc.subject.keywordAuthor | Image | - |
dc.subject.keywordAuthor | Familiarity | - |
dc.subject.keywordAuthor | Identification | - |
dc.subject.keywordAuthor | Repurchase Intention | - |
dc.subject.keywordAuthor | 기업이미지 | - |
dc.subject.keywordAuthor | 브랜드 이미지 | - |
dc.subject.keywordAuthor | 친숙도 | - |
dc.subject.keywordAuthor | 동일시 | - |
dc.subject.keywordAuthor | 재구매의도 | - |
dc.description.journalRegisteredClass | kciCandi | - |
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