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기업브랜드 동일시와 개별브랜드 동일시가 소비자의 재구매의도에 미치는 영향에 관한 연구A Study on the Effects of Corporate Brand Identification and Individual Brand Identification on the Consumer's Repurchase Intention
- Issue Date
- 2007
- Publisher
- 한국전략마케팅학회
- Keywords
- Image; Familiarity; Identification; Repurchase Intention; 기업이미지; 브랜드 이미지; 친숙도; 동일시; 재구매의도
- Citation
- 마케팅논집(Journal of Marketing Studies), v.15, no.1, pp 97 - 113
- Pages
- 17
- Journal Title
- 마케팅논집(Journal of Marketing Studies)
- Volume
- 15
- Number
- 1
- Start Page
- 97
- End Page
- 113
- ISSN
- 1229-3180
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