VR스포츠중계의 서비스품질과 이용자혁신성이 수용의도에 미치는 영향 : 확장된 기술수용모델(ETAM)을 중심으로

Abstract

The purpose of this study is to establish the technology accepant ce model applying the service quality and user innovativeness variable to identify the acceptance proces sfor VR sports relay service and to identify th e relationship among each factor. First, service quality had a statistically significant effect on perceived ease and perceived usefulness. This meaned that the more users evaluated the quality of the VR sports relay service, the more positive users will be to the ease and usefulness. Second u,ser innovation had a positive effect on bot h perceived ease and perceived usefulness. This result showed thta the more innovative users were, the highe r the ease of use and the value of experience in VR sports broadacsting will be. Third, perceived ease of VR sports relay had a positive effect on perceived usefulness. The more users felt positive about the convenience and smoothness of the VR sports relay environment, the higher users perceived usefulness of the service. Fourth, perceived ease and perceived usefulness had a positivee ffect on acceptance intention. This study confirms the importance of perceived ease of use and usefulness as a parameter that can lead to the expectation of acceptance of VR sports relay service and future potential consumption behavior.