외식창업동기 척도개발 및 타당성 검증

Abstract

Reasons and motivations leading to start-up have traditionally been regarded as an important element influencing not only the start-up of the new business but also its characteristics, survival, and performance. Results of empirical studies suggest that the overwhelming motivations for entrepreneurship have been an amalgam of a desire for independence and financial betterment, with frustration in previous employment playing a secondary role. In the same context the purpose of this paper was to develop foodservice business start-up motivation scale in Korea. Among 20 motivation items selected by an integrated approach of FGI and pilot study, factor analysis enabled the 20 items into seven underlying dimensions. t-test and ANOVA were also used to test the discriminant and predictive validity of business start-up motivation scale. Authors found that motivations of male were stronger with respect to making their living and retirement than those of female. From the empirical perspective, the results indicated that the most important motivations of foodservice business start-up were need for achievement and security for future.