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중국전자상거래시장 진입을 위한 의사결정요인 연구Korean Firm's Entry Strategy for the Chinese E-Commerce Market
- Authors
- 최창범
- Issue Date
- Dec-2008
- Publisher
- 한국국제상학회
- Keywords
- Chinese e-Commerce market; Entry Strategy; Entry Timing; Entry Mode; TargetCustomers; Geographic Market Scope; the Favorable Local Government Relation
- Citation
- 국제상학, v.23, no.4, pp 209 - 231
- Pages
- 23
- Journal Title
- 국제상학
- Volume
- 23
- Number
- 4
- Start Page
- 209
- End Page
- 231
- ISSN
- 1229-3393
2713-7856
- Abstract
- Korean firms considering entering Chinese e-commerce market must make decisions about the following five strategic issues. They include decisions on entry timing, entry mode, target customers, geographic market scope, and the favorable local government relation. These decisions are strategic in the sense that the decisions made by Korean firms at the time of entry into Chinese market have a long-lasting effect on the Korean firm's activities in China.
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