중국의 국가이미지 제고 전략-소프트파워의 활용을 중심으로-

Abstract

The interest in national literature spread to the public people and had cooperation widely. We can say that the past confucian culture was only for practicing mainly control idea or academic thought but it is now that we can see the recent forms of confucius are variously expanding. Chinese Communist Party took the lead in the earlier proliferation of confucius culture with help from the academic circles to breed scientifically and professionally. But there are a lot of things to solve that Chinese Communist Party has to do honestly for being a great nation inside or outside. Nationally, they have to break out the social and economical gaps by the unbalanced growth and untie the conflicts between races and so on. In order to solve the social and economical problems in the their progress, it is understandable for us that Hu Jintao insisted on building the balanced society in that point. In the side of international military affairs, environment and economy, it is general point on the other hand that the strong image of making great China has just the theory of destitute human right or defective international responsibility which are barriers to be a great nation. Solving this situation China recently try to develop its way concentrating on soft power such as administrating world. It is from our judgement that China can attains the final purpose being great nation in reality with supporting by soft power. It is the debating result from which China at the moment forces soft power to make sure of being a real powerful position in real world confronting as China's ultimate aim. The modalities of confucius culture that Chinese Communist Party has tried internationally and nationally to improve so far are to be used as a confucian brand to reveal their images politically.