중규모 건설회사의 입찰의사결정지원을 위한 Markup 산정방안A Markup Estimation Method for the Bidding Decision-Making of the Medium-Sized Construction Firm
- Authors
- 박찬식
- Issue Date
- 2003
- Publisher
- 대한건축학회
- Keywords
- Markup Level; Bidding Strategy; Bidding Decision-Making Model; Medium-Sized Construction Firm; Markup 수준; 입찰전략; 입찰의사결정 지원모델; 중규모 건설회사
- Citation
- 대한건축학회논문집 구조계, v.19, no.5, pp 161 - 168
- Pages
- 8
- Journal Title
- 대한건축학회논문집 구조계
- Volume
- 19
- Number
- 5
- Start Page
- 161
- End Page
- 168
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/32224
- ISSN
- 1226-9107
- Abstract
- As the construction market environment becomes more intensive and the medium-sized construction firms(MS firms) are less competitive, the firm need to set up their own bidding strategy. In order to establish a successful bidding strategy, they need to develop a model that can support bidding decision-making reasonably and systematically. A number of literatures related to the utility theory and the bidding decision-making factor were reviewed to develop the fundamental framework on the bidding decision-making. A questionnaire survey was performed for collecting and analyzing the senior manager knowledge and opinion on the problem and the factor of bidding decision-making. Based on the survey results, the study proposes a better procedure to induce reasonable bidding decision for the MS firms. In addition, the study suggests a model that can compute appropriate mark-up level for construction project using utility function. It is expected that the model would help the firm's senior management in identifying the mark-up in terms of the value(utility) for construction project.
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