Web2.0기반 스포츠 웹사이트의 집단지성 및 지속사용의도에 관한 구조모형 검증

Abstract

The current web paradigm is being desired and executed, too, a flow of web available for users' participation and information sharing, not what is offered unilaterally web service or contents in the past. This changed platform is called Web2.0 Platform. The passive internet users in the past are extending sphere now as 'information producer. The purpose of this study is to verify correlation and causality in each factor such as the Collective Intelligence formation among users, and the recognized usability, satisfaction and continuance intention felt by an individual on the current Web2.0 sports web site, which is changing in this way. The data collection was carried out Web survey targeting internet users of the sports web site based on Web2.0 characteristics, which were suggested in this study. Correlation and causality among factors in each were indicated to be mostly significant due to Collective Intelligence. In conclusion, the Collective Intelligence is the phenomenon based on information society, which fundamentally gives effect to usefulness and desire satisfaction with contents that users feel on site, and to activation of site. This can be said to be effect of coheision in site users that a concept of Collective Intelligence gives.