프로농구 여성 관람객의 참여이유와 관람 방해요인 탐색

Abstract

The purpose of this study was to analyze traits of female professional basketball audience, why they go to stadiums and what factors prohibit them from watching games. For 212 female spectators, an open-ended questionnaire survey was conducted. The analysis result showed that the major reason of participating in the games was in order of frequency: team/fandom, fun, social intercourse, stress relief, invitation, atmosphere, leisure, cheering, environment, event and the others. The result revealed that female audience visit basketball courts to meet players in person. To analyze factors prohibiting female audience from watching games, a total of 467 raw data was subdivided into 26 categories which in turn categorized into 11 general groups. The analysis result showed that the major prohibiting factor was in order of frequency: environment, social intercourse, cost and ticketing, game factor, personal factor, team/fan factor, facility, confusion/disorder, service/event, health, and the others. Such results provided very detailed information, and it is significant that such data could be utilized as important materials in categorizing female markets.