매체 유형에 따른 위기 커뮤니케이션 전략의 효과

이영한; 서연경; 남호영; 황고은; 성민정

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매체 유형에 따른 위기 커뮤니케이션 전략의 효과

Authors: 이영한; 서연경; 남호영; 황고은; 성민정

Issue Date: 20111014

URI: https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/37006

Place: 대한민국
양양

metadata.conference.dc.citation.conferenceName: 한국광고학회 2011 추계연차학술세미나

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Appears in Collections: College of Business & Economics > Department of Advertising and Public Relations > 2. Conference Papers

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