예비 창업가의 긍정심리자본과 공적 자의식이 창업의도에 미치는 영향에 관한 연구

Abstract

The purpose of this study is to investigate the effect of prep-entrepreneurs psychological characteristics and entrepreneurial intention. For this purpose, this study established Positive psychological capital and Public self-consciousness as variables of psychological characteristics based on Social Identity Theory and, as factors affecting Positive psychological capital and Public self-consciousness, established Narcissism, Self-compassion and Career ambition as independent variables based on self-affirmation Theory. In order to verify research hypotheses, 358 questionnaires collected from prep-entrepreneurs were used for the empirical analysis. The results of the analysis are as follows. First, narcissism and self-compassion has a positive effect on positive psychological capital. Second, career ambition has a positive effect on public self-consciousness. Third, positive psychological capital and public self-consciousness has a positive effect on entrepreneurial intention. As the outcome of Mediating effect positive psychological capital and public self-consciousness has a Mediating effect on the relationship between narcissism, self-compassion, career ambition and entrepreneurial intention. This study has a meaning in that it confirmed the influential relationship between the prep-entrepreneurs’ psychological characteristics and entrepreneurial intentions. In addition, this study suggested its implications, limitations, and future research directions based on the study results.