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리바이스 "아틀란티스" 캠페인 사례 연구Case Study : Levi's Engineered Jeans "Atlantis" Online Campaign
- Issue Date
- Dec-2007
- Publisher
- 한국광고학회
- Keywords
- 뉴미디어; 온라인 캠페인; 인터넷 광고; 크로스 미디어 캠페인; 매체 환경; New media; online communication campaign; internet advertising; cross-media campaign
- Citation
- 광고학연구, v.18, no.5, pp 2007 - 12
- Pages
- -1994
- Journal Title
- 광고학연구
- Volume
- 18
- Number
- 5
- Start Page
- 2007
- End Page
- 12
- ISSN
- 1225-0554
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- There are no files associated with this item.
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