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표적집단 선정 방법이 잡지 매체 효과에 미치는 영향 인구통계학, 라이프스타일, 이용자 방법을 중심으로Do different target audience generate differebt advertising media effects?
- Issue Date
- Mar-2002
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v.13, no.1, pp 75 - 96
- Pages
- 22
- Journal Title
- 광고학연구
- Volume
- 13
- Number
- 1
- Start Page
- 75
- End Page
- 96
- ISSN
- 1225-0554
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