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매체환경 변화에 대한 국내 광고주의 인식 및 매체 운영 현황 연구A study on the domestic advertisers recognition and reactions in regard of the changes of marketing and media environments
- Issue Date
- Dec-2008
- Publisher
- 중앙대학교 광고PR연구소
- Citation
- 광고홍보연구, v.16, pp 23 - 49
- Pages
- 27
- Journal Title
- 광고홍보연구
- Volume
- 16
- Start Page
- 23
- End Page
- 49
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