점포 충성도에서 인지적 비용과 서비스 품질의 역할 - 전자제품 소매 유통에서 구매 고객과 잠재고객의 모델 비교를 중심으로The Role of Consumer Cognitive Costs and Service Quality in Store Loyalty: A Comparison of Models between Customers and Prospects in the Context of Consumer Electronics Retailing
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