러시아 캐릭터 산업 현황과 과제Russian Character Industry Status and Assignment
- Authors
- 권기배
- Issue Date
- 2019
- Publisher
- 한국러시아문학회
- Keywords
- 캐릭터 산업; 문화산업; 키덜트; 애니메이션; 러시아 캐릭터; Character Industry; Culture industry; Kidult; Animation; Russian Character
- Citation
- 러시아어문학연구논집, no.65, pp 151 - 174
- Pages
- 24
- Journal Title
- 러시아어문학연구논집
- Number
- 65
- Start Page
- 151
- End Page
- 174
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/45035
- DOI
- 10.24066/russia.2019..65.007
- ISSN
- 1229-1188
- Abstract
- This paper examines the development process, status and characteristics of the growing Russian character industry And the future challenges of the Russian character industry. The Russian character industry, which has the 13th largest character market in the world, is expected to make a breakthrough in the next three years (2019-2021) with the following positive environment: 1. Reorganization as the center of online consumption 2. Changes in the tendency of Russian consumers who actively consume educational contents 3. System improvement and active policy of the Russian government 4. Improvement of cultural needs of Russian people.
Characters have a strong influence on other cultural contents, such as drama, movie game animation, dramas and musicals, and are vigorously remodeled. In other words, characters are a source of diverse entertainment and gaming industries. And it is easy to find common points of contact with individual cultural contents, so that it can be extended to cartoon, drama, movie, advertisement, etc., and thus various modified contents can be supplied. So in the advertising and copyright business, characters are the most basic necessities of the multi-media, multi-channel and OSMU (One Source Multi-Use) era. The 'character industry', a high-value-added industry that maximizes the benefits of creating such characters, is a very important cultural product.
At present, the Russian character industry is in the process of establishing environmental factors that enable stable and sustainable growth compared with the past. It is very likely that Russia's role and position in the world character market will expand if the following five improvements are effective and productive. (1. Creation of characters that all generations can sympathize, 2. Creation and expansion of digital characters, 3. Activation of public character creation, 4. Activation of overseas markets, 5. Government active support) In this case, the Russian character industry will lead the world character market.
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