The effects of consumption value of outdoor female consumers on relationship quality and long-term relationship orientation
- Authors
- Jang, E.-J.; Lee, E.-J.
- Issue Date
- 1-Feb-2017
- Publisher
- Korean Society of Clothing and Textiles
- Keywords
- Consumption value; Female consumers; Long-term relationship orientation; Outdoor brand; Relationship quality
- Citation
- Journal of the Korean Society of Clothing and Textiles, v.41, no.1, pp 116 - 130
- Pages
- 15
- Journal Title
- Journal of the Korean Society of Clothing and Textiles
- Volume
- 41
- Number
- 1
- Start Page
- 116
- End Page
- 130
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/45634
- DOI
- 10.5850/JKSCT.2017.41.1.116
- ISSN
- 1225-1151
2234-0793
- Abstract
- This study analyzed the effects of consumption value of outdoor female consumers on relationship quality and long-term relationship orientation as well as differences in consumption value, relationship quality and long-term relationship orientation by demographic characteristics. A survey was conducted from May 15-22, 2016; subsequently, 336 responses were used in the analysis. Statistical analysis methods consisted of frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and regression analysis. The results indicate that the consumption value of outdoor female consumers was composed of functional value, emotional value, epistemic value, situational value, and social value. Relationship quality was composed of satisfaction, commitment, and trust. Consumption value (functional value, emotional value, epistemic value, situational value, and social value) of outdoor female consumers positively affected satisfaction. Emotional value, epistemic value and situational value positively affected commitment; in addition, functional value and emotional value positively affected trust. Satisfaction, commitment, and trust about outdoor brand also positively affected the long-term relationship orientation; in addition, consumption value positively affected long-term relationship orientation. There were significant differences in the consumption value and relationship quality by age and marital status. The study results provide useful information for the marketing strategies of outdoor brands that consider female consumers. © 2017, The Korean Society of Clothing and Textiles.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - Graduate School of Arts > Department of Art & Design > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/45634)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.