인터넷 패션 소비자의 예상된 후회와 선택의 어려움이 구매결정연기 및 구매전환의도에 미치는 영향The Effects of Internet Fashion Consumer's Anticipated Regret and Selection Difficulty on Decision Making Delay and Purchase Switching Intention
- Authors
- 이은진
- Issue Date
- 2013
- Publisher
- 한국의류학회
- Keywords
- Internet fashion consumers; Anticipated regret; Selection difficulty; Decision making delay; Purchase switching intention; 인터넷 패션 소비자; 예상된 후회; 선택의 어려움; 구매결정연기; 구매전환의도
- Citation
- 한국의류학회지, v.37, no.4, pp 526 - 539
- Pages
- 14
- Journal Title
- 한국의류학회지
- Volume
- 37
- Number
- 4
- Start Page
- 526
- End Page
- 539
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/45908
- ISSN
- 1225-1151
2234-0793
- Abstract
- This study analyzed the effects of internet fashion consumer's anticipated regret and the selection difficulty on decision making delay and purchase switching intention. The survey was conducted in 2012 on internet fashion consumers in their 20s to 40s from May 1 to June 30; subsequently, 487 responses were used for the data analysis. The anticipated regret of internet fashion consumers was composed of product, service,social psychology, and function-related anticipated regret. The selection difficulty of internet fashion consumers was composed of process, information, and experience-related selection difficulty. There are significant differences in anticipated regret, selection difficulty, decision making delay, and purchase switching intention by gender. The anticipated regret (product, service, and social psychology-related anticipated regret)and selection difficulty effected decision making delay. In addition, the anticipated regret for product and selection difficulty by process or information influenced purchase switching intention. The results of this study provide useful information on the success and efficient operation of internet shopping malls.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Arts > Department of Clothing & Textiles > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.