스크린골프이용객의 참여동기 척도개발 및 타당성 검증

Abstract

The purpose of this study is to develop criteria for quantitatively measuring motivational factors of screen golf users. For that purpose, we visited screen golf courses in Seoul and Gyunggido region and surveyed the users for 1st and 2nd time. At our first survey, we surveyed 225 users by questionnaires and 218 questionnaires were retrieved and after insincere responses were disregarded, 203 questionnaires were analyzed. At our second survey, we surveyed 275 users and 250 questionnaires were retrieved and after insincere responses were disregarded, 226 questionnaires were analyzed. Analyses were made by the methods of inductive analysis, item analysis, exploratory factor analysis and confirmatory factor analysis. Statistical package program SPSS 18.0 for Windows and AMOS 18.0 were used for data analysis. From the result of data analysis, 5 factors were selected as motivational factors of screen golf users; acquisition of skills(7 items), non-motivation(5 items), pleasure(5 items), external ostentation(3 items), sociality(3 items), total 19 items. The internal reliability of each factor was .829 ~.887. And from the result of confirmatory factor analysis of sub-factors, suitability indexes of the 5 factors were generally good, that confirmed the validity of criteria.