도심 복합 상업시설(U.E.C)에서 집객화(集客化)를 위한 엔터테인먼트 콘텐츠 요소에 관한 연구

Abstract

With increase of income level and leisure time, nowadays consumers' wants became diverse and individual. In accordance with this situation, plenty of retails are being created and developed. Therefore, companies that develop or manage shopping centers started to introduce "the function of attraction of consumers" of entertainment facilities, which means inducing consumers to the pertinent facilities by providing them with a variety of interest elements and pleasant shopping experiences to attract and maintain consumers in shopping centers. In a way, the primary goal of commercial facilities is shopping, in other words, attraction of users. This study approaches entertainment elements of from diverse viewpoints to revitalize urban entertainment centers. This is not One-Stop Shopping but One-day Shopping as people make feel and experience space to visit reason what come once again through Mixed-use of space. Green space, water space, light space etc of eco natural environment elements and music elements is inadequate Domestic Urban entertainment centers in Case today. required to culture event with continuous program of development. To conclude, unacademic plan and study should be not only space composition but approach side of marketing in next.