인터넷 쇼핑몰의 속성이 패션 소비자의 구매만족도, 재구매의도 및 구전의도에 미치는 영향The Effects of Internet Shopping Malls Attributes on Purchase Satisfaction, Repurchase Intention and Word of Mouth Intention of Fashion Consumer
- Authors
- 홍병숙
- Issue Date
- 2011
- Publisher
- 한국의류학회
- Keywords
- Internet shopping malls attributes; Fashion consumer; Purchase satisfaction; Repurchase intention; Word of mouth intention; 인터넷 쇼핑몰 속성; 패션 소비자; 구매만족도; 재구매의도; 구전의도
- Citation
- 한국의류학회지, v.35, no.4, pp 476 - 487
- Pages
- 12
- Journal Title
- 한국의류학회지
- Volume
- 35
- Number
- 4
- Start Page
- 476
- End Page
- 487
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/46530
- ISSN
- 1225-1151
2234-0793
- Abstract
- This study investigates the effects of internet shopping malls attributes on purchase satisfaction, repurchase intention, and word of mouth intention of fashion consumers. Data were collected from 400 consumers who purchased fashion products through internet shopping malls for the last 3 months. The survey was conducted from August 6th 2010 to September 20th 2010. A factor analysis identified 7 dimensions of internet shopping mall attributes: (1) interactivity, (2) website appearance, (3) sales promotion, (4) trust, (5) transaction capability, (6) fashion products variety, and (7) information offerings. The results show that all the dimensions of the internet shopping mall attributes affect purchase satisfaction, repurchase intention, and word of mouth intention. In addition, there were significant differences in the perceived attributes among three different types of internet shopping malls; comprehensive mall, fashion specialty malls, and online market-places (open-markets). While, there was no significant impact on the purchase satisfaction, repurchase intention, and word of mouth intention by the e-tailer types.
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Collections - College of Arts > Department of Clothing & Textiles > 1. Journal Articles
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