인터넷 쇼핑몰 유형별 패션 소비자의 서비스 품질 지각, 구매만족도, 추천의도 및 전환의도에 관한 연구The Service Quality Perception, Purchase Satisfaction, Recommendation Intention, and Switching Intention of Fashion Consumers according to the Types of Internet Shopping Malls
- Authors
- 이은진; 김종욱
- Issue Date
- 2011
- Publisher
- 한국의류학회
- Keywords
- Service quality perception; Purchase satisfaction; Recommendation intention; Switching intention; 서비스 품질 지각; 구매만족도; 추천의도; 전환의도
- Citation
- 한국의류학회지, v.35, no.8, pp 890 - 905
- Pages
- 16
- Journal Title
- 한국의류학회지
- Volume
- 35
- Number
- 8
- Start Page
- 890
- End Page
- 905
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/46654
- ISSN
- 1225-1151
2234-0793
- Abstract
- This study investigated service quality perception, purchase satisfaction, recommendation intention, and switching intention of fashion consumers according to the types of internet shopping malls. The survey was conducted from February 7 to 21 in 2011, and 294 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, ANOVA, and regression analysis. The result of the service quality perception of internet fashion consumers was classified by site characteristics, reliability, enjoyment, product diversity, responsibility, security, and order convenience. There were significant differences in the site characteristics, reliability, enjoyment, responsibility, and security of service quality perception by the types of internet shopping malls. In addition, the factors of service quality perception that could affect the purchase satisfaction of fashion consumers showed differently according to the types of internet shopping malls. The purchase satisfaction of fashion consumers influenced the recommendation intention in all types of internet shopping malls and the purchase satisfaction influenced the switching intention in fashion specialized internet shopping malls.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Arts > Department of Clothing & Textiles > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.