스포츠조직 구성원의 긍정적 감정 성향, 자기효능감, 직무만족, 고객지향성 및 조직효율성과의 관계

Abstract

The purpose of this study was to concretely examine the relationship among sport organization employees’ positive affectivity, self-efficacy, job satisfaction, customer orientation and organizational effectiveness. Study subjects were 250 employees who were working for public and commercial sport facilities in Seoul and the capital area as of 2010 and they were sampled with a convenience sampling method. Collected data of 206 respondents were used in study analysis except the data of 44 ones of which reliability was problematic. Data were processed with SPSS 15.0 Program and descriptive analysis and correlation analysis were carried out. In order to concretely examine the causal relations among constituent concepts, structural equation model was carried out with Amos 7.0 Program. Study findings are as follows:First, in order to make sport organization employees have conviction and confidence for their tasks, a supervising manager of sport organizations must establish a strategy to manage employees’ emotion well and make them present positive affectivity; second, in order to make sport organization employees satisfy with their jobs in a maximal degree, a supervising manager of sport organizations must have recognition for the considerations and interests in employees’ jobs. In addition, in order to make employees keep up maintaining interests and pleasure for jobs, a supervising manager of sport organizations must try to develop and distribute a variety of job programs, thus inducing them to have positive emotion; third, in order to make sport organization employees perceive satisfaction with tasks and jobs, a supervising manager of sport organizations must try to instill self-confidence and positive recognition in them, thus making them carry out their jobs smoothly; fourth, in order to make sport organization employees have positive and oriented attitudes, a supervising manager of sport organizations must assign jobs effectively in accordance with employees’ disposition, personality and use degree of special knowledge. In addition, about the importance of employees’ jobs in providing services to customers, a supervising manager of sport organizations must continuously communicate with them and present interests in them; fifth, a supervising manager of sport organizations must establish a strategy of examining the cause of inducing employees to a positive emotion within an organization, thus maximizing an organization; and sixth, by making employees attain self-confidence and satisfaction in their carrying out jobs and achieving organizational performance, a supervising manager of sport organizations must establish a variety of internal marketing and satisfactory systems to enhance internal organizational performance.