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Analysis of effective online service determinant of Korean professional-baseball teams SNS

Authors
Park, S.-J.Lee, J.-U.Cha, E.
Issue Date
2012
Keywords
Community Identification; Knowledge Sharing; Korean Pro-Baseball Teams SNS; SNS Satisfaction; Spectatorship
Citation
ICUFN 2012 - 4th International Conference on Ubiquitous and Future Networks, Final Program, pp 91 - 96
Pages
6
Journal Title
ICUFN 2012 - 4th International Conference on Ubiquitous and Future Networks, Final Program
Start Page
91
End Page
96
URI
https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/49494
DOI
10.1109/ICUFN.2012.6261671
ISSN
0000-0000
Abstract
The purpose of this study is to find the relationships between knowledge sharing and spectatorship, and community identification of Korean professional-baseball teams SNS with the SNS use satisfaction scale. Data was collected through internet-survey, targeting SNS users of the teams, and relationship between each variable was investigated using AMOS18.0. As a result, among the subordinate factors of SNS use satisfaction, the usability and communication which are focused on social relationship had a positive effect on spectatorship, knowledge sharing and community identification, but openness and timeliness, which are functional satisfaction scale of cellphones that use SNS, did not affect each of the factors. © 2012 IEEE.
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Park, Sung Je
체육대학 (스포츠과학부)
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