Analysis of effective online service determinant of Korean professional-baseball teams SNS
- Authors
- Park, S.-J.; Lee, J.-U.; Cha, E.
- Issue Date
- 2012
- Keywords
- Community Identification; Knowledge Sharing; Korean Pro-Baseball Teams SNS; SNS Satisfaction; Spectatorship
- Citation
- ICUFN 2012 - 4th International Conference on Ubiquitous and Future Networks, Final Program, pp 91 - 96
- Pages
- 6
- Journal Title
- ICUFN 2012 - 4th International Conference on Ubiquitous and Future Networks, Final Program
- Start Page
- 91
- End Page
- 96
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/49494
- DOI
- 10.1109/ICUFN.2012.6261671
- ISSN
- 0000-0000
- Abstract
- The purpose of this study is to find the relationships between knowledge sharing and spectatorship, and community identification of Korean professional-baseball teams SNS with the SNS use satisfaction scale. Data was collected through internet-survey, targeting SNS users of the teams, and relationship between each variable was investigated using AMOS18.0. As a result, among the subordinate factors of SNS use satisfaction, the usability and communication which are focused on social relationship had a positive effect on spectatorship, knowledge sharing and community identification, but openness and timeliness, which are functional satisfaction scale of cellphones that use SNS, did not affect each of the factors. © 2012 IEEE.
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Collections - College of Sport Science > School of Sports Sciences > 1. Journal Articles
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