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마케팅의 경험적 접근방법 및 그 활용방안에 관한 비판적 고찰A Critical Review of Some Experiential Approaches in Marketing and Their Applicability
- Authors
- 이진용
- Issue Date
- 2003
- Publisher
- 한국마케팅학회
- Citation
- 아시아마케팅저널, v.5, no.2, pp 2
- Journal Title
- 아시아마케팅저널
- Volume
- 5
- Number
- 2
- Start Page
- 2
- ISSN
- 1598-7868
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