중소기업 수출？판로촉진정책의 지원효과에 관한 실증적 연구

Abstract

The marketing competitiveness and management competitiveness of the company are major determinants to the financial success. of the organization. However, for small businesses, it is very difficult to find the appropriate marketing resources even if they have good technologies. Small business can not compete with large competitors domestically and internationally. That is the reason that government must have marketing programs for small businesses. Government helps small businesses in marketing areas such as product development, advertizing or sales promotion, information gathering, distribution channels in various methods. Since each small business has different needs, it is hard to evaluate the effectiveness of the government marketing programs. In this paper, we empirically tested the determinants of small business success and investigated how these determinants affect financial success. Furthermore, we identified the direction of future government marketing program.