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Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience
- Authors
- Rajah, Edwin; Marshall, Roger; Nam, Inwoo
- Issue Date
- Jan-2008
- Publisher
- ASSOC CONSUMER RESEARCH
- Citation
- ADVANCES IN CONSUMER RESEARCH, v.35, pp 367 - 373
- Pages
- 7
- Journal Title
- ADVANCES IN CONSUMER RESEARCH
- Volume
- 35
- Start Page
- 367
- End Page
- 373
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