중국 시장에서의 디지털 공급사슬관리 실행에 대한고객지향성과 공급업체지향성의 조절 효과Moderating Effect of Customer and Supplier Orientation on Digital Supply Chain Management in Chinese Market
- Authors
- 김영길; 박정수; 이재열
- Issue Date
- May-2022
- Publisher
- 한국SCM학회
- Keywords
- Digital Supply Chain Management; Customer Orientation; Supplier Orientation; Supply Chain Integration; Moderate Regression
- Citation
- 한국SCM학회지, v.22, no.1, pp 67 - 76
- Pages
- 10
- Journal Title
- 한국SCM학회지
- Volume
- 22
- Number
- 1
- Start Page
- 67
- End Page
- 76
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/58289
- ISSN
- 1598-382X
2714-0016
- Abstract
- This study aims to verify whether practicing Digital Supply Chain Management ice has positive effect on corporateperformance by conducting surveys on sample companies in Chinese market. Furthermore, the authors check if both companies’making effort and invest on activities of customer orientation and supplier orientation have positive moderating or acceleratingeffect on the relationship between DSCM and corporate performance. To achieve these research objectives, the authors conductedsurveys and empirical analyses using validity and reliability checks, regression model and moderate regression model. Results offurther analyses showed that the authors found that practicing DSCM affects performance positively in Chinese sample companies.
As the further research results, practicing supplier oriented activities actively has positive moderating effect on relationshipbetween DSCM practice and performance, while practicing customer oriedted activities does in only limited range. From theseresearch results, the authors provide a managerial implication that practicing DSCM and supplier oriented activities concurrentlyprovides Chinese companies with better improvement in performances thanks to the synergetic effects between them.
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