중국 시장에서의 디지털 공급사슬관리 실행에 대한고객지향성과 공급업체지향성의 조절 효과

Abstract

This study aims to verify whether practicing Digital Supply Chain Management ice has positive effect on corporateperformance by conducting surveys on sample companies in Chinese market. Furthermore, the authors check if both companies’making effort and invest on activities of customer orientation and supplier orientation have positive moderating or acceleratingeffect on the relationship between DSCM and corporate performance. To achieve these research objectives, the authors conductedsurveys and empirical analyses using validity and reliability checks, regression model and moderate regression model. Results offurther analyses showed that the authors found that practicing DSCM affects performance positively in Chinese sample companies. As the further research results, practicing supplier oriented activities actively has positive moderating effect on relationshipbetween DSCM practice and performance, while practicing customer oriedted activities does in only limited range. From theseresearch results, the authors provide a managerial implication that practicing DSCM and supplier oriented activities concurrentlyprovides Chinese companies with better improvement in performances thanks to the synergetic effects between them.