An Integrated Model for Investigating the Impacts of Telepresence on Cultural Heritage Attachment in Virtual Museum
- Authors
- Hong, Kyung-Wan; Kim, Hyeon Cheol
- Issue Date
- 2022
- Publisher
- 한국인터넷방송통신학회
- Keywords
- Telepresence; Aesthetic Experience; Education Experience; Museum Service Value; Museum Attachment; Cultural Heritage Attachment
- Citation
- The International Journal of Advanced Smart Convergence, v.11, no.2, pp 44 - 52
- Pages
- 9
- Journal Title
- The International Journal of Advanced Smart Convergence
- Volume
- 11
- Number
- 2
- Start Page
- 44
- End Page
- 52
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/58365
- DOI
- 10.7236/IJASC.2022.11.2.44
- ISSN
- 2288-2847
2288-2855
- Abstract
- The purpose of our study is to examine the influence of telepresence on cultural heritage attachment in the context of virtual museum. We determined the effect of telepresence on visitors’ aesthetic and educational experiences and how these experiences affect visitors’ perceptions of virtual museum service value. Moreover, we investigate the effect of perceived virtual museum service value on museum attachment and cultural heritage attachment. A total of 143 visitors were sampled through an online survey focusing on Chinese virtual museum visitors. The results show that all the paths presented significant effects. Additionally, it was found that telepresence indirectly influences cultural heritage attachment through education experience and perceived virtual museum value. The theoretical and practical implications are also provided. An important implication is that online virtual museum is essential to raise visitors’ education experience and their cultural heritage attachment. Thus, virtual museum should take initiative to enhance virtual reality to ensure traditional culture education and formation their cultural heritage attachment.
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