중·노년 여성의 화장품 구매행태분석

Abstract

The Purpose of this study is to analyze the use and cosmetic purchase behavior for middle and elderly women. A survey was conducted from January 20 to February 10 in 2006, among middle and old-aged women. The 393 subjects were used to statistics, and the statistical analysis methods were frequency analysis, The results are as follows: middle and old-aged women were using functional cosmetics for wrinkle and whitening as well asskin lotion, moisture lotion and nutritive cream. They applied basic skin make-up only or partial make-up on the eyes and lips. The proportion of subjects applying basic and colored cosmetics was middle and elderly women group.