기업아이덴티티와 브랜드 확장간의 관계에 관한 연구

최인혁; 김화동

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기업아이덴티티와 브랜드 확장간의 관계에 관한 연구

Authors: 최인혁; 김화동

Issue Date: 1999

Publisher: 한국소비자학회

Citation: 한국소비자학회 학술발표논문집 1999년, pp 95 - 129

Pages: 35

Journal Title: 한국소비자학회 학술발표논문집 1999년

Start Page: 95

End Page: 129

URI: https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/59289

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Appears in Collections: College of Business & Economics > School of Business Administration > 1. Journal Articles

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