인터넷 쇼핑몰 이용 소비자의 정보탐색량에 관한 실증연구An Empirical Study on Amount of Consumer Information Search in e - Shopping
- Authors
- 조유현; 이영주
- Issue Date
- 2001
- Publisher
- 중앙대학교 생활과학대학
- Citation
- 중앙대학교 생활과학논집, v.14, pp 33 - 48
- Pages
- 16
- Journal Title
- 중앙대학교 생활과학논집
- Volume
- 14
- Start Page
- 33
- End Page
- 48
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/59447
- Abstract
- This research provides a comprehensive analysis of consumer information search behavior in e-shopping. It investigates the determinants of amount for consumer information search in e-shopping in order to provide useful information on consumer decision making and consumer related marketing and public polices.
Based on the review of literatures, amount of consumer information search is investigated by three different ways: (1) the number of visiting e-shopping, (2) the length of decision making time, and (3) the length of visiting time. And amount of consumer information search is assumed to be explained by several demographic variables(i.e. sex, age, income, education, marital status) and environmental variables(i.e. experience of purchase, perceived risk, types of internet mall, types of product and experience of internet).
The empirical result of this study showed that amount of information search in e-shopping is explained by age, marital status, perceived risk, experience of purchase and experience of internet.
The empirical results provide useful implications about consumer behavior and consumer related policies. One of the most important of
these implications is the importance of providing objective and efficient information system in e-shopping. These results might also be used in teaching and in further research about consumer information behavior in e-shopping, the formulation of marketing strategies and public policies.
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Collections - College of Business & Economics > School of Business Administration > 1. Journal Articles
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