한중 카페리 선사의 컨테이너 운송의 경쟁력에 대한 연구 - 카페리 선사, 정기선사 및 포워더의 인식차이 -

Abstract

As a G2 nation, China has emerged, as a major player in the international economic community, while it’s relations with Korea has been particularly close as its no.1-exporting nation. The car ferry route between Korea and China has been in existence long before the establishment of diplomatic relations between the two countries and has been a major contribution towards the exchange of personal and material goods between nations. The purpose for this paper is to examine container traffic volume of the Korea-China car ferry routes and investigate perception differences among car ferry companies, liners and forwarders regarding the competitiveness of car ferry routes and to assits car ferry companies in devising effective marketing strategies to attract. Through the analysis of container traffic volume by port, it has been discovered that the activation of the port has provided a significant contribution and speed and trust are importance to car ferry companies and liners in comparison the forwarders. The paper enable car ferry companies to understand various criteria in their competitiveness and it also helps their to decide marketing strategics which to do priority in their field.