Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
광고전략모델의 이론적 타당성과 적용가능성에 관한 연구 - FCB 그리드모델을 중심으로 -
- Authors
- 이명천
- Issue Date
- Dec-1990
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v.1, pp 137 - 156
- Pages
- 20
- Journal Title
- 광고학연구
- Volume
- 1
- Start Page
- 137
- End Page
- 156
- ISSN
- 1225-0554
- Files in This Item
- Go to Link
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.