Detailed Information

Cited 0 time in webofscience Cited 0 time in scopus
Metadata Downloads

소비자의 태도변용에 대한 廣告主張의 量(갯수)과 質(強弱)의 역할

Full metadata record
DC Field Value Language
dc.contributor.author리대룡-
dc.contributor.author이명천-
dc.contributor.author조재현-
dc.date.accessioned2023-01-19T05:41:19Z-
dc.date.available2023-01-19T05:41:19Z-
dc.date.issued1990-03-
dc.identifier.issn1227-8181-
dc.identifier.urihttps://scholarworks.bwise.kr/cau/handle/2019.sw.cau/59911-
dc.format.extent30-
dc.publisher한국광고홍보학회-
dc.title소비자의 태도변용에 대한 廣告主張의 量(갯수)과 質(強弱)의 역할-
dc.typeArticle-
dc.identifier.bibliographicCitation광고연구, no.6, pp 225 - 254-
dc.description.isOpenAccessN-
dc.citation.endPage254-
dc.citation.number6-
dc.citation.startPage225-
dc.citation.title광고연구-
dc.identifier.urlhttps://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE08005890-
dc.publisher.location대한민국-
dc.description.journalRegisteredClassdomestic-
Files in This Item
Go to Link
Appears in
Collections
College of Business & Economics > Department of Advertising and Public Relations > 1. Journal Articles

qrcode

Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.

Altmetrics

Total Views & Downloads

BROWSE