소비자의 태도변용에 대한 廣告主張의 量(갯수)과 質(強弱)의 역할

리대룡; 이명천; 조재현

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소비자의 태도변용에 대한 廣告主張의 量(갯수)과 質(強弱)의 역할

Authors: 리대룡; 이명천; 조재현

Issue Date: Mar-1990

Publisher: 한국광고홍보학회

Citation: 광고연구, no.6, pp 225 - 254

Pages: 30

Journal Title: 광고연구

Number: 6

Start Page: 225

End Page: 254

URI: https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/59911

ISSN: 1227-8181

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Appears in Collections: College of Business & Economics > Department of Advertising and Public Relations > 1. Journal Articles

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