국제상거래에 있어 전자무역 구현의 실제적 접근

Abstract

Many studies exist about the adoption of inter-organizational systems (IOS) and electronic data interchange (EDI), but few focus on electronic trade. The purpose of this study is twofold: (1) to broaden this perspective by investigating the environmental, organizational and technological drivers of business-to-business e-commerce adoption and implementation by korean exporting companies. (2) to gain some insights about electronic trade adoption and implementation in korea. The basic research question is : What are the most important factors affecting the adoption and implementation of Internet commerce in korean exporting companies? The factors proposed for this study includes three characteristics affecting adoption and implementation : (1) the external environment context, (2) the organizational context, (3) the technological context. The simple regression technique was applied to test the research hypotheses. We gathered detailed data on our sample companies mainly from publicly available sources : Korea International Trade Association (KITA) , and companies' web sites. A structured questionnaire was used to collect information about: (1) the company (size, lines of business, products and services provided, employee, and some financial data about exporting), (2) To investigate the factors of the three contexts described above on korean exporting companies's electronic trade adoption and implementation. (3) Usage level of electronic trade. Most of the approximately 53 questions enumerated in the questionnaire were open-ended, which was consistent with our primary objective of developing a conceptual framework that was informed by empirical evidence. The analysis result revealed that formalization of organization, top management support, education and training, perceived benefits, functional quality of Internet are influential variables on the affecting the adoption and implementation of Internet commerce in korean exporting companies. The major contribution of this study is in the understanding what the environmental, technological and organizational drivers of electronic trade implementation are.