영화 예고편의 화면 크기와 화질, 장르가영화 기대감과 관람의도에 미치는 영향 : 실용적 기대감과 정서적 기대감을 중심으로The Effect of Screen Size, Video Resolution, and Genre of Movie Trailers on Expectation and Intention to Watch : Focusing on Utility Expectation and Affective Expectation
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