Market research analytic system using the public data and social network services

Abstract

As the Korean government has provided a lot of support to SMEs and start-up companies, the number of people who support them has increased, but the failure rate is still high. The main factor of failure is that the market offers products that are not desired. In this paper, we propose a regional market research analytics system using public data and social network services. The proposed system is divided into recommendation, region, and job service, and the analyzed data is visualized as a table or a map.