A study on business ecosystem of 3D printing contents distribution platform: Using service value network analysis

Abstract

This study is a research on ecosystems focused on activating the domestic 3D printing contents distribution platform and aims to promote the industry by suggesting service strategies and an ideal ecosystem model for the platform. As the next generation growth power, 3D printing industry has low accessibility resulting from low demand and difficulties in market expansion due to its product-focused market. In order to solve these issues, high value service market expansion is necessary. 3D printing contents distribution platform is able to create the higher value in the service market by distributing its services while increasing consumer accessibility, a crucial factor in market expansion. This study is comprised of two parts. First, current state of the 3D printing contents distribution platform ecosystem and its issues and problems are analyzed, then, Delphi survey and AHP were used to deduct service strategies. Then by using the results from the analysis, the current ecosystem of 3D printing contents distribution platform was mapped, and as a solution, service strategies were implemented to deduct and map a future virtuous cycle of ecosystem using service value network model. It is expected that the result of this study will provide practical information and the direction of ideal ecosystem for 3D printing contents distribution platform. © Research India Publications.