Effect of supply chain structure and power dynamics on R&D and market performances
- Authors
- Yoo, Seung Ho; Seo, Yong Won
- Issue Date
- Jun-2017
- Publisher
- VILNIUS GEDIMINAS TECH UNIV
- Keywords
- R&D; supply chain structure; power dynamics; product quality; pricing; principal-agent paradigm; C71
- Citation
- JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT, v.18, no.3, pp 487 - 504
- Pages
- 18
- Journal Title
- JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT
- Volume
- 18
- Number
- 3
- Start Page
- 487
- End Page
- 504
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/6240
- DOI
- 10.3846/16111699.2017.1326979
- ISSN
- 1611-1699
2029-4433
- Abstract
- This study is the first investigating the effect of supply chain structure and players' power dynamics on a supply chain's R&D and market performances. We consider a three-stage supply chain, consisting of a R&D firm, a manufacturer, and a seller. We develop six supply chain models based on various structures and power dynamics, and reveal important implications by comparing the models. R&D performance is a function of supply chain structure; an integrated supply chain can expect improved performance. The selling price is a function of power dynamics, and is higher when R&D has bargaining power. Market and profit performances are higher in an integrated, manufacturer-led supply chain. The manufacturer's role must be revisited; due to its location in the middle of the supply chain, the manufacturer can directly control the overall chain. On the other hand, a R&D firm could innately be associated with marginalization issues. Therefore, it is important for the R&D firm to have a systematic understanding of the entire system. This study contributes to the literature and practice by not only bridging the gap in the previous studies but also offering important managerial implications.
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