모임기반 SNS에서의 뷰티정보차원이 공유정보가치, 사회적 자본 및 동조성에 미치는 영향

Abstract

His study is intended to explore the relationship between social consensus and social capital in beauty information dimensions as perceived by users on friend-based SNS. For this study, SPSS, and the AMOS statistical packages were used to carry out frequency, internal consistency, measurement model, and path analyses for 820 respondants who experienced beauty activities on friend-based SNS. As a result of this study, first, this study has had a significant impact on the prevalence of content dimensions, temporal dimensions, and morphological dimensions on friend-based SNS beauty information. Also, the content dimensions and morphological dimensions had a significant effect on reliability. Second, the divergence and reliability of information sharing had significant impacts on reciprocity and interactivity. Third, social capital's reciprocity and interactivity both had significant effects on social conformity.