Complementary Relationships Between Traditional Media and Health Apps Among American College Students

Abstract

Objective: This study explored the potential relationships between existing media and health apps for health information among college students. Participants: This study collected and analyzed a total of 408surveys from students of 7universities across the United States. Methods: In order to explore the research questions and test the hypotheses, quantitative data from the online survey were analyzed through hierarchical regression analyses. Results: Results from the hierarchical regression analyses indicated that the perceived credibility of health information from traditional mass media was positively and significantly associated with college students' perception of health apps. However, there was no significant effect in regards to online media. Conclusions: This study's consideration of the relationships between existing media and health apps may guide health practitioners in their strategic approaches to improve the well-being of college students.