Effects of Body Image on College Students' Attitudes Toward Diet/Fitness Apps on Smartphones
- Authors
- Cho, Jaehee; Lee, H. Erin; Kim, Sun Jin; Park, Dongjin
- Issue Date
- Jan-2015
- Publisher
- MARY ANN LIEBERT, INC
- Citation
- CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, v.18, no.1, pp 41 - 45
- Pages
- 5
- Journal Title
- CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
- Volume
- 18
- Number
- 1
- Start Page
- 41
- End Page
- 45
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/64649
- DOI
- 10.1089/cyber.2014.0383
- ISSN
- 2152-2715
2152-2723
- Abstract
- Considering the increasing use of diet/fitness apps, this study aimed to investigate how four factors related to body image-evaluations of and orientations toward both appearance and fitness-impact college students' perception of the usefulness of such apps. Based on the Technology Acceptance Model, this study tested a path model examining the relationships among the four body-image-oriented factors, perceived usefulness (PU) of diet/fitness apps, and behavioral intention to use such apps. Results from a path analysis revealed that while college students' evaluation of appearance and fitness decreased the PU of diet/fitness apps, their orientation toward fitness increased the same outcome variable.
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Collections - College of Social Sciences > School of Media & Communication > 1. Journal Articles
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