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광고의 기억효과 측정법에 관한 실험적 연구 신호탐자의 관점
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 양병화 | - |
| dc.contributor.author | 김성훈 | - |
| dc.date.accessioned | 2023-03-09T03:44:55Z | - |
| dc.date.available | 2023-03-09T03:44:55Z | - |
| dc.date.issued | 2002 | - |
| dc.identifier.issn | 1225-0554 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/66176 | - |
| dc.format.extent | 35 | - |
| dc.publisher | 한국광고학회 | - |
| dc.title | 광고의 기억효과 측정법에 관한 실험적 연구 신호탐자의 관점 | - |
| dc.title.alternative | A experimental study on advertising effects : Based on signal detection theory | - |
| dc.type | Article | - |
| dc.identifier.bibliographicCitation | 광고학연구, v.13, no.1, pp 263 - 297 | - |
| dc.identifier.kciid | ART000906256 | - |
| dc.description.isOpenAccess | N | - |
| dc.citation.endPage | 297 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 263 | - |
| dc.citation.title | 광고학연구 | - |
| dc.citation.volume | 13 | - |
| dc.publisher.location | 대한민국 | - |
| dc.description.journalRegisteredClass | kciCandi | - |
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Collections - College of Social Sciences > Department of Psychology > 1. Journal Articles
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