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광고의 기억효과 측정법에 관한 실험적 연구 신호탐자의 관점A experimental study on advertising effects : Based on signal detection theory
- Issue Date
- 2002
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v.13, no.1, pp 263 - 297
- Pages
- 35
- Journal Title
- 광고학연구
- Volume
- 13
- Number
- 1
- Start Page
- 263
- End Page
- 297
- ISSN
- 1225-0554
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- There are no files associated with this item.
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Collections - College of Social Sciences > Department of Psychology > 1. Journal Articles
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